Unpacking E-E-A-T in SEO

Daisy Digital has always been a marketing agency that prioritises staying on top of everything that changes in the world of Search and SEO. The most important aspect of Search Engine Optimisation is to ensure that we are always up to date on the ever-changing algorithms and requirements that Google provides. Recently, Google updated their… Continue reading Unpacking E-E-A-T in SEO

Google AI Overviews and their Impact on SEO

The world’s biggest search company, Google, is in the process of rolling out a new search experience that will change the search engine landscape forever. AI Overviews are Google’s latest attempt to join the artificial intelligence (AI) scene. So what is SGE, and how will it affect your website and the SEO industry going forward?… Continue reading Google AI Overviews and their Impact on SEO

Advancements in AI Could Change Your Search Behaviour

In a rapidly evolving digital landscape, partnerships and collaborations between tech giants have the potential to reshape the industry. Recent reports from March suggested that Samsung was considering integrating Bing AI, powered by ChatGPT, into its ecosystem. This potential move would have significant implications for Google, the dominant player in the search engine market.  Whilst… Continue reading Advancements in AI Could Change Your Search Behaviour

Competitive Marketing Strategies with Google Trends Analysis

Google Trends is a free online tool provided by Google that allows users to analyse the popularity of search queries across various regions and languages. Since launching in 2006 Google Trends has become a valuable resource for marketers, businesses, and researchers to gather insights into consumer behaviour and trends. Using Google Trends, you can compare… Continue reading Competitive Marketing Strategies with Google Trends Analysis

Why You Should Get a .au Domain

Finally, Australian businesses are now able to register Australia’s very own, all-new ‘.au’ domain name offering an unprecedented opportunity for businesses to obtain a shorter more memorable domain name for their customers and clients, more closely linked with the country we call home. What are the benefits? The ‘.AU’ helps search engines like Google recognise… Continue reading Why You Should Get a .au Domain

What to Look for in an SEO Company

Good SEO is pivotal in having your business rank high on Google.  We have compiled a list of what to look for in an SEO company, so you know what to look for while doing your research in choosing a partner for your business. Proven Success When choosing an SEO company, like any business you… Continue reading What to Look for in an SEO Company

The Importance of a Disavow File

2022 is officially here and there is no better feeling than starting the new year strong with clearing out all of the toxic and low-quality backlinks that are directed towards your site! It feels just as good as clearing out your bedroom, opening a window and letting all the fresh air and sunlight come through!… Continue reading The Importance of a Disavow File

Google Announces Updates to Google My Business

Google My Business (GMB) is an incredible tool for businesses, clients and everyday people, but you may not fully understand what it is, what it can do and what Google’s new changes might mean for your business, but don’t worry, we’re here to help! Firstly, what is Google My Business? Picture this: It’s a Saturday… Continue reading Google Announces Updates to Google My Business

Is Your Website Ready For Google’s Page Experience Update?

If you have been using an SEO strategy for your website or plan on implementing one, there is a major update coming to Google’s algorithm that will change the way Google ranks sites in its search results. Rolling out in May, Google will implement three new page experience ranking signals otherwise known as Core Vitals.… Continue reading Is Your Website Ready For Google’s Page Experience Update?

Increasing Your Website’s Visibility With FAQs

When undertaking an SEO strategy, many people don’t realise the power of utilising an FAQ page within their website, which can make you miss out on potential business. No matter how old your website is or how many links you have, an FAQpage Schema can deliver results within the hour of implementing! So what is… Continue reading Increasing Your Website’s Visibility With FAQs

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