So many of us check our email inbox every day – and even multiple times a day. It’s a key tool that allows us to stay connected with friends, family, work and informed about the latest updates from companies that are important to us.
According to Statista, the number of email users globally is forecast to grow to an impressive 4.6 billion users in 2025. There is also an estimated 306 billion emails sent and received each day.
With this in mind, email marketing has become crucial to many companies’ digital marketing strategy.
There are several ways that email marketing can benefit your company. This can include:
– Increases Customer Retention: Email marketing can be used to engage with existing customers.
– Provides A Direct Line Of Communication: Email marketing enables businesses to communicate with their audience directly.
– Generate Traffic To Your Website: Email marketing is an effective tool to generate traffic to your website or a particular web page.
– Send Timely Campaigns: With email marketing, you have the ability to schedule campaigns to be sent at specific times. This feature allows companies to target their audience when they are most likely to engage with their content or ahead of an important holiday or event.
When choosing an email marketing platform there are a few factors that you should consider. This includes:
– Pricing: Different email marketing platforms have different pricing plans and can vary depending on the number of contacts you have and the quantity and frequency of emails you are planning to send each month.
– Integration: Does the email marketing platform integrate with website plugins/apps that you use?
– User Interface: Choose an email marketing platform with a user-friendly interface that you find easy to navigate. This will save you time and frustration as you create and manage your campaigns.
– Reporting & Analytics Capabilities: It’s also important to consider the reporting and analytics capabilities of the platform you choose, as these insights can help you to measure the success of your campaigns.
Below are four popular email marketing platforms that offer a range of features, user-friendly interfaces and have varying pricing plans. Here’s a brief overview of each platform:
Here at Daisy Digital, we have experience in setting up and managing email marketing campaigns.
We can help you create effective campaigns that resonate with your audience and drive conversions.
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