Google Ads is one of the most powerful marketing tools to attract new customers and grow your business. Whether you are advertising locally or globally Google Ads ensures your campaign appears in front of the right audience, at the right time for them.
By leveraging Google’s insights, you can boost website visitors, generate quality leads and drive real results, when using the right strategy. Some reasons to consider Google Ads are:
The Google Ad system is the most popular search engine marketing tool today, not just locally but globally, as it connects people actively searching for your products or services. Google Ads allows you to advertise 24/7, across all devices and the best part, you only pay when someone clicks on your ad meaning if they don’t click, you don’t pay..
With advanced tracking Google Ads give you valuable insights into your audience’s behaviour. Measure ad impressions, website visits, form submissions, calls and even online sales helping you make informed decisions and refine your strategy over time.
At Daisy Digital we take a hands-on, data driven approach to every campaign. Our expert team continuously monitors and evaluates campaign performance, optimising for top results. It is our goal to continue to provide our clients with insight and recommendations that are based on current business trends and research.
On top of maintaining transparent regular contact (with meetings scheduled where necessary), your account manager will also email you campaign reports on a monthly basis. This report breaks down the campaign performance and most importantly the quality of your lead enquiries, providing recommendations where necessary.
Search campaigns are the most common, and often the most effective type of Google Ads campaigns. Google Search campaigns reach users at the exact moment they’re showing interest in your product and/or service, leading to higher engagement and conversion rates. These ads appear at the top of the page above ‘Local’ and ‘Organic’ search results, giving your business premium visibility right when potential customers are actively searching.
Search Campaigns high performance results can be attributed to their ability to target specific audiences based on keywords, locations, devices and more, ensuring your message reaches the people most likely to convert.
With custom ad copy and ad extensions such as phone numbers, sitelinks and callouts, you can provide more detail and encourage users to engage directly with your business.
Incorporating Google Search Ads into your marketing strategy not only increases visibility but also provides measurable results.
Performance Max campaigns are Google’s most advanced advertising solution, designed to help businesses maximise results across all of Google’s channels like YouTube, Display, Search, Discover, Gmail and Maps, using a single campaign.
Unlike traditional campaign types Performance Max uses automation and machine learning to find and convert new customers. With Performance Max, we simply provide Google with the campaign goals, ad creatives, copy and audience signals, then Google’s AI automatically serves the ads to the right audiences at the right time. This approach eliminates guesswork, enhances efficiency, and ensures your ads are shown where they’re most likely to drive conversions.
Beyond automation, Performance Max also provides rich insights, including performance metrics and audience segments.
Display Ads serve visually engaging ads to potential customers on the Google Display Network, reaching people as they browse millions of websites, apps and Google-owned properties (such as YouTube and Gmail).
Google’s Display Network is designed to help you find the right audience by targeting your advertising message to potential customers at exactly the right time and location.
Display advertising is one of the most effective marketing tools available for increasing brand awareness, building loyalty, and driving sales.
Remarketing is a powerful strategy that reconnects you with people who have previously interacted with your website. By showing tailored ads to past visitors as they browse Google or it’s partner websites, remarketing keeps your brand top of mind and encourages users to return and complete a purchase or enquiry.
Video campaigns on Google Ads let your business showcase compelling video content across YouTube and Google’s video network helping you connect with a new and particularly engaged audience by telling an interesting story about your business.
YouTube advertising provides precise targeting options, including demographics, interests and behaviour, ensuring your videos reach the right audience at the right time. Plus, with YouTube’s cost-per-view model, you only pay when someone views your ad, so with the low cost per click, you can relax knowing that you won’t be caught out with a hefty bill.
As a retailer, Google Shopping campaigns are one of the most effective ways to promote your products, increase website traffic and attract high-intent customers.
A shopping campaign displays product images, prices and store details at the top of search results, giving shoppers key information at a glance.
Shopping campaigns use product data from your Merchant Center feed to match your items with relevant search queries. You can choose to promote your entire inventory or focus on specific products.
