Why Social Media?
Reach people before they are ready to buy.
Generate interest before your customers are ready to buy or are even aware of their need for your services. Facebook Marketing is essential to reach this group who are not searching by keywords in search engines.
Get people talking about your business.
Create content that people will love to engage with and share and take advertising beyond standard paid impressions.
Build trust to increase conversion rates.
Customers buy more from brands that they have a social connection with, which is why it is essential to establish a relationship via Social Media.
A recommendation from peers is also more highly regarded that information provided by brands.
By integrating social proof such as page likes and customer reviews into your website, your brand will establish credibility and increase conversion rates.
Paid Social & Page Management
We do a deep dive so that we can fully understand your audience and objectives and then optimise a strategy for execution.
We will review existing campaigns performance and identify opportunities to improve audience targeting posts via Facebook and Instagram’s interest-based targeting capabilities and Facebook Pixel custom audience segments.
Based on your key objectives, we will set about exploring and then crafting the best creative execution. This will be effective and impactful, tailored to the audiences defined in the profiling stage.
We develop multiple variations of ad creative, allowing us to understand which creative is most effective and where we should invest budget for maximum return.
Utilising heat-mapping and visitor recording tools, we will learn how users are engaging with the landing page and make recommendations on how to improve bounce rate and increase conversion rate.
Defining objectives is an essential component of a strategy and ensuring that the right tracking and reporting is in place is another key component of our services. Utilising Facebook Forms to lead generate will be part of the strategy.
What Social Media Services Will You Receive?
Planning & Setup
The first month is not about producing content or running ads. This period focuses on extensive research of the customer profile. We extract all the information required from the client through an inception meeting to develop a brief, then feed the approach back to you for approval. All required collateral is then created (imagery, content schedule, Facebook/Instagram advertising campaigns, ad sets and ads). The campaign will then be ready to launch 3 weeks after.
Audience Profiling & Psychographic Messaging
Customers buy more from brands that they have a social connection with, which is why it is essential to establish a relationship via Social Media. A recommendation from peers is also more highly regarded than information provided by brands. By integrating social proof such as page “likes” and customer reviews into your website, your brand will establish credibility and increase conversion rates.