In 2025 the SEO landscape changed. It is no longer just about ranking first or on the first page in search results. With the implementation of AI Overviews in search and the increasing use of AI platforms as independent search tools, it is now important for brands to be shown and be sourced by LLM platforms.
The Rise of Zero-Click: Since the integration of AI Overviews, 60% of all searches now stay on the results page. (Forbes, 2026).
If you aren’t sourced by AI, you aren’t visible!
Traditional SEO focuses on getting your brand or website on the first page of Google and Bing search. Our AI SEO strategy (sometimes referred to as GEO or Generative Engine Optimisation) goes beyond this with a focus on using the tools and systems that LLMs (Large Language Models) utilise to ensure your website is being used as an authoritative source and shown as an answer on both AI platforms and AI Search.
The good news? If your website is correctly optimised for traditional SEO, you are already one step ahead. As Google representatives recently stated,
AI features on Google Search use the same core processes as traditional search. We don’t need a separate acronym for AI on Search.
That means if your current SEO strategy is being implemented properly with the use of EEAT-focused content and Schema markup, plus correct technical SEO processes, then it should already be getting picked up and referenced by AI platforms and AI overviews.
| FOCUS | TRADITIONAL SEO | GEO |
|---|---|---|
| User Interaction | Search and Click | Prompt and Answer |
| Primary Objective | To rank on the first page of search and get traffic to the website | Brand Citations and Trust |
| Search Intent | Short-form keywords (e.g. Electrician Perth) | Complex prompts (e.g. best electrician for installing a skylight in Perth) |
| Content Strategy | Blog content and keyword placement with high-word counts to signal relevance | Content designed to answer user search intent and structured data markup for easier sourcing by LLMs |
If your website isn’t showing for AI, even if you are optimising for SEO, then perhaps the SEO strategy isn’t working properly. SEO has moved beyond just adding keywords to content and backlink strategies.
A GEO website strategy focuses on creating content that aligns with the questions your audience is asking. We find these questions during our traditional keyword research stage and target these results by creating content in the form of authoritative blog content and FAQs that answer these queries.
Monitoring AI SEO search performance and the number of times your content is being sourced is an important tool for ensuring your website is relevant to your audience. Our standard reporting includes information on what LLM AI platforms (ChatGPT, Perplexity and Gemini) your website is being accessed from by actual users and what specific content is showing up on AI Platforms.
