As of February 2026, Google disabled the ability to create new call-only ad campaigns. If you have existing Call-Only ads running, the clock is ticking; they will stop serving entirely by February 2027. While a major platform update like this can feel disruptive, there’s no need to panic. The transition from standalone Call-Only ads to… Continue reading Google Call-Only Ads Phase-Out: What You Need to Know
The days of interacting with AI without ads are slowly drawing to a close. OpenAI, the creator of ChatGPT, has announced that they have been exploring and testing ad placements in its popular AI chat platform. The planned roll-out is part of their plan to make AI “accessible to everyone through a free product and… Continue reading The AI Ad Revolution: OpenAI Announces Ads are Coming to ChatGPT
What is AI Max for Google Ads Search Campaigns? AI Max is a wide-ranging suite filled with targeting and creative features. The two main features that it encompasses are search term matching and asset optimisation, including ad copy and final URL. This means we can leverage the use of Google AI to optimise our ads… Continue reading Optimising Good Ads with AI Max for Search Campaigns
Daisy Digital, Perth’s FIRST Google Ads-approved agency, is proud to be a Google Ads certified. Our team’s dedication to keeping up to date with changes in the Google Ads platform is crucial to maintaining our certification and delivering results for our clients. What does a Google Ads Certification mean? A Google Ads certification is an… Continue reading How A Certified Google Ads Agency Can Generate Results That Are Worth Investing In
In a rapidly evolving digital landscape, partnerships and collaborations between tech giants have the potential to reshape the industry. Recent reports from March suggested that Samsung was considering integrating Bing AI, powered by ChatGPT, into its ecosystem. This potential move would have significant implications for Google, the dominant player in the search engine market. Whilst… Continue reading Advancements in AI Could Change Your Search Behaviour
Performance Max campaigns are a brand-new campaign type in Google Ads. Below are a few things we think you should know about this campaign type: Google first unveiled Performance Max campaigns during its Google Marketing Livestream event in May 2021 and subsequently went on to launch a beta testing period which it says ‘provided strong… Continue reading What Are Performance Max Campaigns?
On August 31 2021 Google announced that Expanded Text Ads (ETAs) would be phased out. From July 2022 Responsive Search Ads will be the default ad type when creating ads for a Search campaign. It is the result of Google’s continued focus on automation through its ad products. Whilst advertisers have been aware of this… Continue reading Google is Phasing Out Expanded Text Ads: Everything You Need to Know
After a well-received response from users and merchants in the US offering free Shopping Ads, Google has announced to go global with its strategy in mid-October. So what’s all the fuss? Doesn’t this mean paid ads will still appear at the top of my search results? The answer is yes, but with a level playing… Continue reading Google to Rollout Free Shopping Ads Worldwide
It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for many B2B and B2C businesses. With so many online marketing channels, where does each tactic fit into the sales funnel? Let’s just talk about the most popular of online marketing, Search Engine Marketing (SEM). Popular because it sits… Continue reading Driving Successful Search Campaigns And How You Can Tell It’s Working
Rather than announcing major Google Ads algorithm changes that send us digital marketers scurrying around madly to ensure our clients websites don’t get affected, Google instead announced some great new enhancements that we can take advantage of in our clients Google Ads campaigns. Hooray! Text ads in Google Ads are about to get a lot… Continue reading Google Announces 4 Big Google Ads Enhancements at the Google Summit 2016
