Finally, Australian businesses are now able to register Australia’s very own, all-new ‘.au’ domain name offering an unprecedented opportunity for businesses to obtain a shorter more memorable domain name for their customers and clients, more closely linked with the country we call home.
What are the benefits?
The ‘.AU’ helps search engines like Google recognise your business as a local company, allowing for better recognition in search engines. People prefer shorter, more local domain names. These offer greater flexibility when it comes to advertising your brand with the domain taking up less space on advertising material, and displaying better on mobile devices.
Why should I register a .au domain?
The Australia Cyber Security Centre has advised that businesses should register for their own .au domain prior to September 20, 2022, at which time the domains no longer will be available exclusively to existing domain holders (eg. those that own the .com or .com.au domain). Despite this cybercriminals have been attempting to register for .au domains in an attempt to extort businesses.
What is the cost?
The cost of the new domain will vary from site to site, but the cost of not registering your domain could rise substantially after September as domain investors will then be afforded the ability to purchase and hold the domain names.
How do I register for a .au domain?
The good news is that only businesses that can prove they are based in or have a connection to Australia are allowed to register for the new domain names. Contact Daisy Digital to discuss your .au domain name and any SEO needs today!
