By March 2024, all websites utilising Google Advertising Products are required to transition to Google Consent Mode v2. Here’s our breakdown of how this change will affect your website.
What is Consent Mode v2?
Consent Mode is a feature that is designed to provide privacy to your website visitors. In 2020, it was first launched as a solution for website owners to respect users’ consent preferences while reducing data loss in Google Analytics and Google Ads. Consent Mode allows websites to ask users for permission to store information about their visit. You may have noticed the popups on some websites asking you to consent to cookies, this is part of Google Consent Mode.
Consent Mode v2 is the latest version of this tool. It includes updates that align with the EU User Consent Policy. Consent Mode v2 strengthens Google’s enforcement of website consent requirements. This is a game-changing update to how websites handle their users’ data privacy.
Google has required all websites that use Google Analytics or Google Ads to adhere to the EU’s consent laws. If your website receives any traffic from Europe you will need to ask these users permission before tracking them. This means all websites are required to implement Consent Mode v2 to continue collecting visitor data for analytics and Google Ads campaigns. Failure to do so before March 2024 may result in your Google accounts being disabled.
How do I Implement Consent Mode v2?
Consent Mode v2 is an essential tool for websites that want to comply with data privacy regulations. If you have any questions on how to activate Consent Mode v2, contact Daisy Digital. Our web and Google Ads team can help implement these new changes onto your website.
