For many, the arrival of the New Financial Year is a busy period. While most businesses have a clear vision of direction, a portion of these businesses face the challenge of finding the necessary guidance to embark on a successful social media journey. With this in mind, Perth based Social Media team at Daisy Digital have compiled 10 valuable tips to help you navigate the next 12 months of social media.
1. Review Your Social Media Strategy
Starting at the basics, it is important to review your overall Social Media Strategy. This is the master plan for how you create, post and engage with your social content. It encompasses your social content guidelines, social campaigns and engagement strategies.
Begin here, as the following 9 tips form the foundation of your social strategy.
2. Review Social Media Goals
Reevaluate your current goals in light of the possibility that what you set as last year’s goals might not be what you want to achieve this tax year. Think about your true objectives. Do you want to raise brand recognition, improve revenue, or boost engagement? Remember to base your goals around being SMART (specific, measurable, achievable, relevant, and time-bound).
3. Review Social Budget
Have you set aside a budget to obtain fresh content? Social media budgets don’t necessarily have to be huge. They can involve simply setting aside a small amount for a content shoot or allocating a monthly budget. Avoid overlooking the investment in content or doing it cheap – at the end of the day, content is king.
4. Review Your Audience
The content you share will vary depending on who you are targeting, hence, it is crucial to recognise who it is you want to target. Take the time to review your audience and categorise them based on key demographics such as age, gender, income and hobbies. This enables you to tailor your content more effectively for your intended audience. By creating your ideal persona, you will know who you are speaking to at all times.
5. Choose the Correct Platform
Different platforms yield different results. It is crucial to identify the channels that effectively reach your target audience. Concentrate on building a community on the social media channels where your target audience predominately spends their time, before expanding to other platforms. Prioritise quality content on a select few platforms, rather than mediocre content on ALL platforms.
6. Review Your Content
As mentioned before, content is king. An effective content strategy has the potential to drive traffic, generate leads, and foster brand loyalty. Particularly in today’s digital landscape, it is crucial to have content that ‘sells’ immediately. Content factors that generate engagement include high-quality images, consistent themes, recognisable colours and interesting content pillars.
7. Plan Content
It is all too easy for time to pass by swiftly, and before you know it, six months have gone by without any content being posted on your business page. To avoid this mistake, we recommend that you make it a priority to plan content and post at optimal times. This approach will help you maintain an active and engaging presence on your platforms.
8. Don’t Forget to Engage
Engagement could be as simple as responding to comments, liking posts, and replying to direct messages. All in all, engaging with your customers fosters a positive brand identity, increases brand reach, and builds relationships.
9. Measure your Results
Monitoring progress is just as important as the content itself. It enables you to assess whether the goals you established have been met. If not, it should act as a reminder to reevaluate your content strategy and make the adjustments necessary. We recommend tracking metrics like followers gained, impressions and engagement.
Tools are available on platforms like Facebook and Instagram to help businesses successfully monitor these metrics.
10. Prioritise the Sign-Off Process
Lastly, if you outsource your marketing and content development to Social Media companies like Daisy Digital, it is important to be on schedule with the sign-off process. By approving material on time, you help improve the overall organisation and efficiency of your marketing strategies.
This time of year provides an ideal opportunity to examine and adjust your social media strategy. Applying these strategies can help you get the most out of your social media budget; however, if you are facing the challenge of finding time to execute them, Daisy Digital can help you manage the workload. Our team of Perth Social Media experts is equipped to assist with content creation and social media management, helping your business reach its social goals. Contact us today!
