Microsoft Ads are an essential part of any online cost-per-click advertising strategy. They are designed to drive targeted traffic to your website and increase brand visibility.
With Microsoft Ads you can grow your business presence by reaching key audiences at the right time – whether locally or globally. Microsoft Ads is a powerful tool for attracting more customers and increasing your marketing efforts on Microsoft’s search engine and its partner sites like Yahoo!, DuckDuckGo and MSN.
Microsoft Ads works very similar to Google Ads as it connects consumers to relevant businesses when they search for products or services online. Meaning, when potential customers search using ‘advertising keywords’ that relate to products or services you offer Microsoft places your ad in front of them in the search listings.
The Microsoft Ads system simplifies advertising and gets your business in front of potential customers when they are searching for your services or products.
You only pay when someone clicks on your ad. They don’t click, you don’t pay.
Best of all, you can import your Google Ads campaigns straight into Microsoft Ads. This helps expand the reach of users seeing your campaigns and increases the number of conversions.
At Daisy Digital, we take a hands-on, data-driven approach to every campaign. Our team relentlessly monitors and fine-tunes your performance across Microsoft’s Advertising networks, optimising in real-time to ensure peak ROI. Our goal is to keep your business ahead of the curve with strategic recommendations rooted in the latest market research and cross-platform trends.
Transparency is at the heart of what we do. In addition to regular strategic check-ins, your account manager will provide comprehensive monthly reports. These deep dives go beyond basic metrics to analyse the actual quality of your leads across all channels—providing clear, actionable steps for continued growth.
As a company, we pride ourselves on ensuring we are up to date with all the latest Microsoft policies and attend regular calls with Microsoft to ensure we maintain our Partner Status with Microsoft.
