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A digital strategy allows a business to have an outline of goals they want to achieve using digital platforms. This should take into account their target audience, budget, and goals.
A digital strategy is important as it provides businesses with a strategy to reach more customers and to stay competitive in the digital space.
Before a business creates a strategy, they must first understand their business goals and the target audience. They then need to identify what digital channel potential customers are using and how to best reach out to them. Alternatively, they can use the services of a digital agency that can implement all this for their business.
Search engine optimisation, or simply SEO, is the process of improving a website’s visibility on search engines such as Google and Bing.
Without focusing on SEO a business will struggle to show up organically in potential customers internet searches.
SEO is a constantly ongoing process. Results can vary depending on how long the business has been around, the industry itself, competition and client base. SEO is usually considered a long term strategy.
Keyword research is the process of identifying the terms customers use to find businesses like yourself on search engines.
Off-page SEO is the process of focusing on your websites authority through backlinks and online reputation.
Backlinks are listings or links on high-authority websites (usually directories, blogs and news sites) that link back to your website. These indicate to search engines like Google that your website is important and can help your website’s authority increase, which can improve your website’s rankings.
There are many areas of SEO that you need to focus on to rank higher on Google. This includes quality website content, customer reviews, backlinks, local SEO and more. The easiest way to increase your rankings on Google is to employ the services of an SEO agency.
Web design is the process of creating and implementing a user-friendly, visually appealing website through planning and design.
How long a website takes to design and publish depends on a range of factors, including the size of the website, complexity, and an agency’s workload. Usually a basic website will take a month, while a more complex website will take 2-3 months.
The cost of a website design depends on the size of the website, the level of complexity involved, the website’s features, and the required plugins.
E-commerce, which stands for electronic commerce, is the sale and purchase of products and services online, usually through websites or applications.
Both Shopify and WordPress have their own benefits. For e-commerce, Shopify’s implemented checkout and fulfilment systems and built-in features provide a more user-friendly experience. Whilst WordPress works best for service-based businesses and content-focused websites.
Social media marketing is the process of advertising your business online through social services such as Facebook, Instagram, LinkedIn and TikTok.
Social media allows your brand to build up engagement with customers and brand awareness and helps drive traffic to your website or business.
The frequency of how often you should post on your business’ social media depends on the industry and platform. A social media marketing company will be able to come up with a plan relative to your business.
Your business should share any content that you believe will be valuable and engaging.
The cost of social media advertising depends on the platforms you want to market on and the amount of social media marketing required to be competitive in your industry.
Google Ads is Google’s online advertising tool that allows businesses to create and display ads across Google Search and other Google advertising platforms.
Google Adwords, which was rebranded to Google Ads in July 2018, is Google’s advertising platform for businesses.
Google Ads allows advertisers to set a price (bid) on relevant keywords to their business. When someone searches those keywords, the business can possibly appear at the top of the Google search.
How much advertising on Google costs depends on how much business you require, your budget limitations and the CPC (cost per click) for your relevant keywords.
CPC, or cost per click, is how much Google charges per click on your displayed ad.
The main type is search, which are ads that show up in Google search results. Display ads show up across the internet on other websites. There are also video ads that show up on Youtube and shopping campaigns that advertise products on Google Shopping.
Google Ads is tool for businesses looking to increase their online visibility and drive more customers. Benefits include increased visibility, targeted reach, measurable results, cost-effectiveness, competitive advantage and improved brand recognition.
Google Ads and SEO are both strategies to improve your website’s visibility on search engines, but they work in different ways.
PCP – paid, immediate results, high control over ad content, targeting and bidding and best for promotions or reaching a targeted audience quicky.
SEO – free, long-term strategy and results and less control, building brand authority and sustainable traffic growth.
Currently, the types of Google Ads targeting include: keyword, audience, location, device, placement and first-party.
AI Overviews are a new feature in Google search, generated by AI to show summaries of concise and informative information.
SGE, or Search Generative Experience, is the old name for AI Overviews, a new feature being rolled out by Google that utilises artificial intelligence to provide a more informative search result.
AI overviews show up at the top of search results, often those asking questions, and above organic search results. Due to this, SEO agencies will need to focus on ensuring their clients content answers searcher questions in order to show up on AI overviews. AI overviews also focus on high-quality content, and feature snippets. SEO agencies will need to ensure that websites are meeting a range of factors to ensure their content is reflected as high quality.
By ensuring your website has comprehensive and high-authority information on your specific topic, there is every chance your content can show up in AI overviews.
Not currently. This is being expanded on by Google each day. They currently haven’t disclosed information on what queries are and aren’t included.
Not at this time. They have currently rolled out overseas, and it is expected that they will launch in Australia sooner rather than later.
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