Google Trends is a free online tool provided by Google that allows users to analyse the popularity of search queries across various regions and languages. Since launching in 2006 Google Trends has become a valuable resource for marketers, businesses, and researchers to gather insights into consumer behaviour and trends.
Using Google Trends, you can compare the popularity of search terms over a specific period and location, view related queries and topics, and even get insights into how certain events or news stories impact search behaviour. This tool is a powerful resource for businesses to understand the interests and preferences of their target audience, and to identify emerging trends and opportunities.
At Daisy Digital we make use of emerging and innovative technology such as Google Trends to give our clients a competitive advantage against the competition, and to establish the changing search habits of web users.
How Can Google Trends Be Used in Marketing?
Google Trends can be a valuable resource for businesses and marketers looking to stay ahead of the curve and make informed decisions about their marketing strategies. Here are some of the ways that Daisy Digital use Google Trends:
Identifying Trends and Opportunities
One of the most significant benefits of Google Trends is that it enables us to identify emerging trends and opportunities. By monitoring the popularity of specific search terms or topics over time, we can gain insights into what your target audience is interested in and adjust the marketing strategy accordingly.
One example is if you run a party store, you might notice that searches for “cake stands” have steadily increased over the past few months. This insight could prompt you to increase the range of cake stands that you stock or create targeted ads or content to attract customers interested in this product.
Keyword Research
Google Trends can also be a valuable resource for keyword research. By entering a search term into Google Trends, we can see how its popularity has fluctuated over time, and view related queries and topics. This information can help us when optimising your website content and Google Ad campaigns to target the most relevant keywords for your audience.
Content Planning
Google Trends can also be a great tool for content planning. By analyzing the popularity of search terms and topics, we can identify gaps in your content strategy and create content that addresses your audience’s interests and needs.
A good example is if you run a travel blog and notice that searches for “sustainable travel” have been increasing, with this we can create content that highlights eco-friendly travel destinations or tips for reducing your carbon footprint while travelling. We can also use Google Trends to explore popular questions related to search terms.
Competitor Analysis
Finally, Google Trends can be used to analyse your competitors’ search behaviour. By comparing the popularity of search terms for your business with those of your competitors, we can gain insights into their marketing strategies and identify areas where your business and product can improve.
If we notice that your competitors are running targeted ads for a particular keyword, we will consider creating similar ads or adjusting your marketing strategy to compete better for that keyword.
At Daisy Digital we see Google Trends as a valuable tool for marketers looking to stay ahead of the curve and make informed decisions about marketing strategies. By monitoring search behaviour, identifying trends and opportunities, and analysing competitors’ strategies, we can enable businesses to gain valuable insights into their target audience and create more effective marketing campaigns.
